You can do everything right on sales and still get caught out. When you’re growing fast, the first thing that breaks is delivery. It goes out of sight, and by the time it shows up in the numbers it’s been broken a while. The attention’s on sales, the next round, the push into a …

You can buy exactly the right tool and still watch your team go back to the spreadsheet. The tool usually works fine. What’s missing is trust, and trust is what decides whether anything you introduce actually gets used. I’ve been testing a delivery platform with AI built into it. The …

I worked on a team in charge of a 10k charity run on Sunday. The run went well for one simple reason. Nothing much happened. Around 7,000 runners moved through Oxford on closed roads. Volunteers were in place. Water was ready. The route was marked. The day passed without the kind of incident that …

The project is on fire. A client is on the phone. Your shoulders are somewhere around your ears and you’re already drafting the apology email in your head. Stop. Put the email down. This isn’t specific to websites (my background is in web development teams) — though I say the same thing …