When it all kicks off: how to recover a project that's going sideways

Wed, 06 May 2026 00:00:00 +0000

The project is on fire. A client is on the phone. Your shoulders are somewhere around your ears and you’re already drafting the apology email in your head.

Stop. Put the email down.

This isn’t specific to websites (my background is in web development teams) — though I say the same thing every time: it’s just a website, no-one is going to die.
It works equally whether the thing that’s broken is a digital product, an AI rollout, or a process that’s just gone spectacularly wrong. When projects go sideways, most people’s instinct is to react. What actually helps is to reset.

Agency Operations on Jon Munson

When it all kicks off: how to recover a project that's going sideways